His passion for coffee led him to Sicily. Here Cevdet Emeç discovered the secret of perfect espresso caffès: the careful roasting process over an olive wood fire. He optimized this traditional method exclusively for TRE FORZE!, an award-winning top-quality espresso of world class. Connoisseurship, craftsmanship, patience and a spirit of innovation are the ingredients of this success story of an extraordinary entrepreneur. In this interview with Michael Oelmann, Cevdet Emeç talks about how he build up his company and the importance of high quality standards in the coffee industry.