Everything what adidas touches turns to gold. A risky business decision turned out to be groundbreaking, the newest is extremely likely to do the same. But what’s the reason behind this company’s incredible success? Analyzing adidas’ decisions, activities and future visions especially in its marketing and branding indicates what is standing behind it.
At the award ceremony for the World Technology Leader in Jinan (China) on 12. November, twelve outstanding companies in their sector will attend the stage… Read More »Professor Andreas Altmann and Yingchun WANG speak at the ceremony
Safety, quality, reliability. Whereas these words are first coming into mind while thinking about Volvo, the company’s endeavor for sustainability is comparatively less present. Dealing… Read More »Volvo: Cars to match the zeitgeist
Offering their telecommunication services primary for companies, network operators and service provider, Ericsson is for now a big player in the background. But due to… Read More »ERICSSON: FROM A KITCHEN TO THE WORLD
Already being able of transporting material to ISS, SpaceX aims to launch NASA astronauts next year, provide highspeed internet with Starlink satellites soon and send… Read More »SpaceX: Surpassing the limit of imagination
Innovation is the key to progress and prosperity. It is propelled by technology leaders across the globe. Now twelve of these leaders are being honored… Read More »Excellent Technology Leaders in the Spotlight
Dyson, the world’s most innovative and sustainable manufacturer of power-efficient household and commercial appliances, receives the 2019 World Technology Leader Award. The company’s ergonomic products… Read More »Dyson: From Vacuum Re-Invention to Global Technology Leadership
Climate protection, energy efficiency and sustainability are burning issues concerning the future. But really advanced solutions are not found in prohibitions and price increases, but… Read More »AAA EFFICIENCY: ENERGY INNOVATION WITH WORLDWIDE POTENTIAL
The ceremony took place for the third time in 2019. About 300 guests gathered at the Wirtschaftsclub Düsseldorf and the 20 innovators who had participated… Read More »A LOOK BACK: VLADIMIR KLITSCHKO HAND OVER THE TROPHIES
The ceremony for Innovator of the Year took place at the Wirtschaftsclub Düsseldorf. About 300 guests gathered and the 20 innovators who had participated this… Read More »TV-Report: 20 Innovators and Dr. Wladmir Klitschko in Dusseldorf
