Michael Oelmann

Focusing on one thing is the tenet that Jinan Minghu Refrigeration and Air Conditioning Equipment Co., Ltd. has been insisting for 35 years. For Minghu… Read More »Minghu Refrigeration: Make cooling more energy efficient and stable

Established in 1984, Integrated Electronic Systems Lab Co., Ltd. (iESLab) today is a key high and new technology enterprise of China and a key software… Read More »Integrated Electronic Systems Lab: Welcome to the smart future

Inspur group is China’s leading cloud computing and big data service provider. It is therefore at the forefront of what tomorrows economy and society needs, providing the base of data driven businesses.

Renowned for their broad range of products in customer electronics headed by the PlayStation, Sony doesn’t rest on successes from their past. With innovative approaches… Read More »Sony: Playing games, hearing music, using AI

What have a butterfly, ants and geese in common? No, that’s not the beginning of a bad joke. That’s Intersys’ smart visualization of their outstanding services on the interface of digital and talent transformation. Here Intersys goes further: People should not only use the technology but become better.

Technical brilliance arises not only in the great, world-shaking innovations. So that it runs smoothly in the economy, so that complex systems, machines and vehicles… Read More »Moving Technique: When in the heart precision beats

Everything what adidas touches turns to gold. A risky business decision turned out to be groundbreaking, the newest is extremely likely to do the same. But what’s the reason behind this company’s incredible success? Analyzing adidas’ decisions, activities and future visions especially in its marketing and branding indicates what is standing behind it.

Safety, quality, reliability. Whereas these words are first coming into mind while thinking about Volvo, the company’s endeavor for sustainability is comparatively less present. Dealing… Read More »Volvo: Cars to match the zeitgeist